? | MIKEHAYES|DESIGN |
www.s7u.co.uk - Cutting Edge CSS

Hello everyone, and welcome to my portfolio page!

I'm a Vancouver, BC, Canada based artist, with skills ranging from Art Direction and concept art, to
production and game design. I've been in the industry for over 13 years now, and have worked with
some amazing people on some amazing projects!

I am currently working to update this page with the work that I have completed in the last couple
of years, while working on Need For Speed World. It was truly exciting stuff!

Up first, we hav the Koenigsegg CCX Elite edition. Working hand in hand with supercar manufacturer,
Koenigsegg, I designed a complete re-body of their CCX, and was very happy to have them approve my
design on the first pass! It features a completely redesigned body, only retaining the passenger
compartment, and headlamps/tail lamps from the original car, everything else has been modified!


For the next original "Elite" car, we selected the Chevrolet Camaro ZL1, as a muscle car with
potential to gauge interest in a new game mode for Need For Speed: World. Drag Racing!
Unlike the CCX Elite, the ZL1 was designed to be somewhere between a hotrod, and a Hot Wheels


We wanted to push into new territory for our next Elite, and selected the Dodge Viper ACR for
the task. Not only featuring an aggressive makeover of the body, the car featured player activated
lights and sirens!


The last Elite car to be designed and built for Need For Speed: World was the McLaren F1.
Knowing that this car has a huge following, and a deep heritage, I took great care to retain
the DNA of the original supercar design. That said, an Elite car needs to set itself apart from
the pack, both in performance and appearance.


The following body kits were never released to the public, but we had begun production on a
number of body kits/modifications for existing cars, in order to give the users a deeper
customization experience.

The Lexus LFA is an awesome machine, with a screaming V10. But we only had one body kit available
when the car was released in game. To add to the options for the user, I designed my kit based
upon Le Mans and Super GT series cars, with aggressive, functional aero-dynamics.


With summer upon us, we were also set to release kits for our convertible supercars. Lamborghini
had two cars at the top of our list. The first being the Gallardo Spyder. Featuring a widened track
and aggressive replacement bumpers and skirts, the kit was more up market, rather than full on racing.


The Murcielago Spyder is one of the most raced cars in the game. As such we wanted to support the
community with customization options. This kit had to be aggressive, yet fit the image of a roadster.


We also brought a military grade Hummer H1 into the game at one point. To support that, we built two
body kits. The first of which was a hard top style kit, with aggressive bumpers, and running boards.


The second kit design was a Baja/rally influenced piece. The accessories really sell the look.


Below are samples of my work from previous projects.

As the vehicle concept artist on the 2012 hit, Sleeping Dogs, there wasn't a lot of time to
research, design and review each new vehicle. This included working not only with art direction,
but making changes based upon feedback from their legal department.

Asian Sports Car design|
This design was to be a flagship sports car. It borrows heavily from major Japanese sports/super cars.
The workflow for vehicles for this project required 2 perspective views as well as 4 plan view images.
(The top view is included on a secondary sheet provided for the modelers.)


Modern Convertible design|
This design was meant to mesh Asian/European roadster designs into one cohesive car. Elements of
the Lotus Elise, Mazda MX-5 and Honda S2000 unite to create a clean roadster. Unfortunately, due
to time constraints, this car was never realised as an in game model.


Classic Coupe design|
Combining reference from the Jaguar E-Type, the Datsun Z cars, and other significant classic coupes,
I really enjoyed creating this car. I would have liked to make this a gull winged coupe! Unfortunately,
there was not going to be enough time for code to support such a feature, so standard doors were
fitted. :)


City Car design|
What's an urban open world without a City car!!! Obviously borrowing heavily from the Smart, as
well as other micro cars, and even Japanese Kei cars. This was a fun design, and ridiculously fun to
play in game.


Sport Bike design|
Sport bikes are as fun to design as they are difficult! They contain so many exposed mechanical parts!
That said, a "naked" bike, with minimal ferrings and exposed frame looks SO COOL!


Sports Sedan design|
Four doors aren't the "hottest" things to design. But designing a hot four door is fun. Taking cues
from Jaguar, Lexus, Mercedes and even Cadillac, this sedan was a blast to come up with. *Note, for
some 3/4 images I created low poly proxy meshes to check proportions and perspective.


Hyper Car design|
Using Bugatti and Maserati as sources of inspiration, I was told to get close to the big 1000hp hyper
car... But not close enough to get into trouble... What do you think? :)


Other work:

Need For Speed: World - Art Direction/Concept Art/Production
Unannounced Title(Non-disclosure Agreement signed) - Principal concept art
Need For Speed: The Run (Black Box/EA) - Concept artist - Car team
Sleeping Dogs (United Front Games) - Vehicle Designer
ModNation Racers (United Front Games) - Contributed early concept work
Need For Speed: Hot Pursuit (Criterion/EA) - Concept artist - Pre-production
Need For Speed: Undercover (Black Box/EA)- Concept artist - Car team
Unannounced Title - Cancelled(Black Box/EA) - Concept Artist - Principal art
Need For Speed: Pro Street (Black Box/EA) - Concept artist - Car team
Need For Speed: Most Wanted(Black Box/EA) - Concept artist - Car team
Need For Speed: Carbon (Black Box/EA) - Concept artist - Car team
Need For Speed: Underground 2 (Black Box/EA) - Concept artist - Car team
Need For Speed: Underground (Black Box/EA) - Concept artist - Car team

Uncredited titles:

Skate 2 (Black Box/EA) - Vehicle model assets from Need For Speed franchise.
Skate (Black Box/EA)- Vehicle model assets from Need For Speed franchise.